We know reading a privacy policy might not be everyone’s idea of a good time, but hear us out. We put a lot of effort into making this policy as clear and engaging as possible, because we actually want you to read it! Think of us as your digital wingmate, here to guide you through the ins and outs of what data we collect, and why and how we use it. So get cozy, grab your beverage of choice, and let’s dive into the world of personal data together.
This Privacy Policy applies from August 13, 2025. The previous version, available here, applies until then.
Who We Are
Where This Privacy Policy Applies
Data We Collect
How We Use Data
How We Share Data
Your Rights
Retention of Face Geometry Data
How Long We Retain Your Data
Children's Privacy
Privacy Policy Changes
How To Contact Us
1. Who we are
The App and Sites are operated by the “Blur” (also referred to in this policy as “we” or “us”) which includes DynApps Bilisim Hizmetleri ve Ticaret Limited Sirketi all of which are controllers of personal information collected and processed through the Blur App and Sites.
2. Where This Privacy Policy Applies
This Privacy Policy applies to websites, apps, events and other services we operate under the Blur brand. Whether you're searching for your soulmate, joining us at one of our events, or using any of our other awesome services, this Policy has got you covered. For simplicity, we just refer to all of these as our “service” in this Privacy Policy.
If for some reason, one of our services requires its own separate privacy policy, then that policy will be made available to you and that policy -- not this Privacy Policy -- will apply.
3. Data We Collect
It goes without saying, we can’t help you develop meaningful connections without you providing some information about yourself, like basic profile details and the types of people you’d like to meet. Using our service also generates some information, such as when you logged in and how you used the service. If you're interested in all the details, be sure to check out the table below.
Media, Location & Biometric Data When you upload a profile or avatar photo, share your location, or participate in face verification, this data is transmitted to and stored on our secure servers for the purposes of providing and improving our services, verifying your identity, and ensuring community safety. We will always request your explicit consent before accessing or uploading any photos, precise location data, or biometric (facial geometry) information. This data is never used for advertising or sold to third parties, and is processed only for the purposes described in this Privacy Policy.
Contact Data:
What we collect: When you grant us permission to access your contacts, only your phone numbers are uploaded to our secure servers. Thisdata is used to enhance your experience by allowing you to block certain contacts from seeing your profile or interacting with you within the app.
How we use it: The phone numbers are immediately hashed upon upload to ensure they are never stored in plain text. This data is only used for blocking or hiding contacts and is never shared with third parties.
User Consent: You must explicitly grant permission for us to access and upload your contacts. The process for obtaining your consent is clear, and you can revoke this access at any time. This ensures that your data is handled securely and only used for the purpose of enhancing your app experience.
Data you give us
Categories
Description
Account Data
When you create an account, you give us basic information for your account to be set up such as your phone number, and date of birth.
Profile Data
When you complete your profile, you share additional details about you, such as your gender, interests, preferences, approximate location, etc. Some of this data may be considered sensitive or special in certain countries, such as details
about sexual orientation, sexual life, health, or political beliefs. If you choose to provide this data, you consent to us using it as laid out in this Privacy Policy.
Purchase Data
When you make a purchase, we keep the details of the transaction (e.g., what you purchased, the date of the transaction, and the price). The exact data depends on the payment method you choose. When you pay directly with us (rather than through a platform such as iOS or Android), you provide your debit or credit card number or other financial info.
Marketing, Survey and Research Data
We sometimes run (i) surveys, focus groups, or market studies for research purposes and (ii) promotions, events or contests for marketing purposes. When you choose to participate, you give us information to process your entry and participation, as well as your responses to our questions and your feedback.
Third-Party Data
When you choose to share information about other people with us (for example, by using a contact’s details for a specific feature), it is to help you identify people you may not want to see or be seen by in the app. This allows you to block individuals you might know before using features like “Friends of Friends.” When you share such information, we process it solely on your behalf and only to fulfill your request.
Customer Support Data
When you contact us, you provide us with information that may be necessary to help address your inquiry. Other people may also submit queries or reports involving you. Finally, our moderation tools and teams can collect additional data as part of their investigations.
Data generated or automatically collected
Categories
Description
Usage Data
Using the service generates data about your activity, including how you use it (e.g., when you logged in, features you’ve been using, actions taken, information shown to you, referring webpages, ads you interacted with) and how you interact with others (e.g., searching, matching, communicating). We may also receive data related to interactions you had with our ads on third party’s websites or apps.
Technical Data
Using the service involves the collection of data from and about the device(s) you use to access our service, including hardware and software information such as IP address, device ID and type, apps settings and characteristics, app crashes, advertising IDs and identifiers associated with cookies or other technologies that may uniquely identify a device or browser.
Other data we collect with your permission/consent
Categories
Description
Geolocation Data
If you give us permission, we can collect your geolocation (latitude and longitude) from your device. If you decline permission, features that rely on precise geolocation may not be available to you.
The main reason we process your data is to provide our service to you and improve it over time. That includes connecting you with members who might make your heart skip a beat, personalizing your experience, and just helping you make the most of our service. We also process your data to keep you and all of our members safe and secure while using our service. We take this responsibility very seriously and we’re always working to improve our systems and processes to help protect you. And yes, we process your data to show relevant ads – you can control this in your settings. Read on for a more detailed explanation.
Purposes for processing your data
Grounds for processing your data
Categories of data processed
(Those are described in Section 3 of this Policy)
To enable you to use our service, including:
Creating and maintaining your account and profile on our service
Operating and maintaining the various features on our service
Recommending other members to you and recommending you to them
Organizing sweepstakes and contests
Responding to your requests and questions
Monitoring the well functioning of our service and troubleshooting and fixing issues as needed
Processing your applications to join one of our premiere/VIP services
Performance of our contract with you
Your consent (where sensitive data or other type of data that requires consent is processed)
Account Data
Profile Data
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Geolocation Data
Face Geometry Data
To enable your purchases on our service, including:
Processing payments
Offering discounts and promotions, customizing prices
Performance of our contract with you
Account Data
Profile Data
Technical Data
Purchase Data
Usage Data
To operate advertising and marketing campaigns, including:
Performing and measuring the effectiveness of advertising campaigns run on our service
Performing and measuring the effectiveness of marketing campaigns promoting our own service on third-party platforms
Communicating with you about products and services we believe may interest you
Consent (where required under applicable law) and otherwise our legitimate interest. It is in our legitimate interest to promote our service and to show ads to our members which are tailored to their interests, as a way to improve their experience and help fund the parts of our service which are free
Account Data
Profile Data
Usage Data
Marketing, Survey and Research Data
Technical Data
To improve our service and create new features and services, including:
Running focus groups, market studies and surveys
Analyzing how our service is used
Reviewing interactions with customer care teams to improve service quality
Developing and improving new features and services, including through machine learning and other technologies, and testing them out
Conducting research and publishing research papers
Performance of our contract with you
Our legitimate interest: It is in our legitimate interest to improve our service over time
Consent where required under applicable law (e.g., we may process data deemed sensitive or special in certain countries to help make sure that the various communities using our service are being treated fairly and equitably and that our service remains diverse and inclusive)
Account Data
Profile Data
Content
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
To keep you and other members safe on our service, including:
Preventing, detecting and fighting against violations of our Terms fraud and other illegal or unauthorized activities
Developing and improving tools to prevent, detect and fight against violations of our Terms, fraud and other illegal or unauthorized activities
Preventing recurrences, notably by preventing individuals who violate our Terms from creating a new account
Letting individuals who submit a report know what we’ve done about it
Verifying your identity
Securing payments and fighting against financial fraud
Performance of our contract with you
Our legitimate interest: It is in our legitimate interest and that of our members to keep them safe
Protection of your vital interests and that of other members
Compliance with legal obligations that apply to us such as taking down illicit content
Your consent (where sensitive data or other type of data that requires consent is processed)
Account Data
Profile Data
Purchase Data
Third Party Data
Customer Support Data
Usage Data
Technical Data
Face Geometry Data
To comply with applicable law, establish, exercise and defend legal claims & rights, including:
Preserving data to comply – and evidence compliance – with applicable law
Supporting investigations and defending potential or ongoing litigation, regulatory action or disputeResponding to lawful requests from law enforcement, courts, regulators, and other third parties
Reporting illegal or infringing content to law enforcement, government or other authorities
Establishing, exercising, or defending ongoing or threatened claims
Sharing data with law enforcement or partners to combat abusive or illegal behavior
Our legitimate interest: It is in our legitimate interest to comply with applicable law and protect ourselves, our members and others, including as part of investigations, legal proceedings and other disputes
Protection of your vital interests and that of other members
Compliance with legal obligations applying to us such as responding to law enforcement requests for information
The categories of data shared will vary based on the specific circumstances surrounding each obligation, compelling interest or dispute
5. How We Share Data
Since our goal is to help you make meaningful connections, some of your information is of course visible to other members on the service. We also share data with service providers and partners who assist us in operating the service, for the reasons laid out below and, in some cases, for legal and related reasons. Read on for more details.
Recipients
Reasons for sharing
Categories of Personal Data
Other members
You share data with other members when you voluntarily disclose information on the service for others to see (e.g., your public profile)
If someone submits a report involving you (such as a claim you violated our Terms of Use), we may let the reporter know what actions we took, if any, as a result of their report. The same applies if you submit a report involving another member.
Profile Data
Content
Social Media Data
Third Party Data
Customer Support Data
Service providers/partners
We share data with vendors and partners who help us operate, promote and improve our service. They provide us services such as data hosting and maintenance, analytics, customer care, marketing, advertising, payment processing, legal support, and security operations.
Depending on the service provided by the vendor or partner, it may include:
Account Data
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Geolocation Data
Advertising Partners
We may publish ads about third-party advertisers’ products and services on our service, and publish ads promoting our own service on third-party sites and apps. To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). Some of our advertising partners enable us to transform your email address, advertising identifiers or phone number into an identifier that can’t be used to identify you personally and then use that unique identifier to either exclude you from our marketing campaigns, or to target our ads at an audience that is similar to you in terms of background, interests or app usage.
Account Data
Profile Data
Usage Data
Technical Data
Affiliates
We may share data with affiliates or receive data from them for the purposes laid out in Section 6 of this policy.
The categories of data will vary based on the reason for sharing, but it may include:.
Account Data
Profile Data
Content
Purchase Data
Marketing, Survey and Research Data
Third Party Data
Customer Support Data
Social Media Data
Usage Data
Technical Data
Geolocation Data
Face Geometry Data
Law enforcement authorities
We may disclose your data to: (i) comply with a legal process, such as a court order, subpoena or search warrant, government / law enforcement investigation or other legal requirements; (ii) assist in the prevention or detection of crime; (iii) protect the safety of any person; and (iv) establish, exercise or defend legal claims.
The categories of data shared will vary depending on the specific circumstances surrounding the request, but it often can include:
Account data
Profile Data
Content
Purchase Data
Customer Support Data
Third Party Data
Social Media Data
Usage Data
Technical Data
Geolocation Data
In the context of merger and acquisition, with our Affiliates or new owner(s)
We may transfer your data if we are involved, whether in whole or in part, in a merger, sale, acquisition, divestiture, restructuring, reorganization, dissolution, bankruptcy or other change of ownership or control.
The categories of data shared will vary based on the type of corporate transaction. It may include the entire organization data or only a specific subset such as Purchase Data.
When the profile sharing functionality is used
You may choose to share other members’ profiles and they may share yours with people outside of our service, using the sharing functionality.
Profile Data Content
6. Your Rights
We want you to be in control of your data, so we want to remind you of the following rights, options and tools available to you. Depending on where you live, you may not have the same rights or they may be named differently. If you have any questions on your rights and how to exercise them, please contact us.
Your Rights
How to exercise it
Access, Portability or To Know
Right to be informed of the personal data we process about you and/or ask for a copy of it
You can access and review some data directly by logging into your account.
Rectification or Correction
Right to amend or update your personal data where it’s inaccurate or incomplete
You can update your data directly within the service by simply updating your profile. If you wish to rectify other data, please contact us here .
Deletion or Erasure
Right to delete personal data
You can delete some of the data you provided us directly within the service. We’ll delete your data as laid out in this Privacy Policy. In any event, you can always contact us here.
Objection (Opt-out) or Restriction
Right to object to us processing personal data or to request that we temporarily or permanently stop processing personal data
You can directly opt-out from certain of your personal data processing in your account settings. Otherwise you can contact us here should you wish to object to or restrict a data processing we’ve listed throughout this Privacy Policy.
Consent Withdrawal
Right to withdraw a consent you’ve given us to process your personal data for a specific purpose
You can directly withdraw consent you’ve given us either by updating your account setting or removing Device Permissions you’ve agreed to in your device settings (e.g., access to specific types of device data such as phone contacts, pictures, advertising identifiers and location services or consent to receive push notifications). When you withdraw consent, certain services may lose functionality. You can always contact us here for more information.
For your protection and the protection of all of our members, we may ask you for information to verify your identity or authority to act on behalf of a member before we can answer the above requests. We wouldn’t want someone else to get in control of your data!
Keep in mind, we may reject requests, including if we are unable to authenticate you, if the request is unlawful or invalid, or if it may infringe on trade secrets or intellectual property or the privacy or other rights of someone else. If you wish to receive information relating to another member, such as a copy of any messages you received from them, the other member will have to make a request themselves.
If you are a resident of Turkey, if we deny your privacy request, you may be able to appeal by contacting us, and explicitly referencing “Privacy Request Appeal.” If you have concerns about the result of your appeal, you may contact the attorney general for your state.
7. Retention of Face Geometry Data
We collect face geometry data only when you voluntarily participate in verification features, such as Photo Verification. This data is used solely to determine whether the person in the photos is a live human and to help prevent fake profiles and impersonation.
Face geometry data is processed in real time and stored only temporarily. It is automatically deleted immediately after the verification process is completed. If the verification process is not completed, the collected data is automatically deleted within 24 hours.
This biometric data is not used for advertising, personalization, or user matching purposes, and is never shared with third parties.
8. How Long We Retain Your Data
We want the connections you make through our service to last forever, but we keep your personal data only as long as necessary for legitimate business reasons (as laid out in Section 4) and as permitted by applicable law.
If you decide to stop using our service, you can close your account and your profile will no longer be visible to other members. Note that we will close your account automatically if you are inactive for two years.
Following account closure, we delete your data as laid out below:
To protect the safety and security of our members, we implement a safety retention window of three months following account closure or one year following an account ban. During this period, we keep your data to investigate unlawful or harmful conducts. The retention of data during this safety retention window is based on our legitimate interest as well as that of potential third-party victims.
We maintain limited data to comply with legal data retention obligations: in particular, we keep transaction data for 10 years to comply with tax and accounting legal requirements, credit card information for the duration the user may challenge the transaction, and “traffic data” / logs for one year to comply with legal data retention obligations. We also keep records of consents members give us for five years to comply and evidence our compliance with applicable law.
We maintain limited data on the basis of our legitimate interest: we keep customer care exchanges with you for 6 years from the date of the communication, customer care records and supporting data, as well as imprecise location of download/purchase, for five years in support of our safety efforts, to support our customer care decisions, enforce our rights and enable us to defend ourselves in the event of a claim, information on the existence of past accounts and subscriptions, which we delete three years after the closure of your last account to ensure proper and accurate financial forecasting and reporting, profile data for one year in anticipation of potential litigation, for the establishment, exercise or defense of legal claims, and data necessary to prevent members who were banned from opening a new account for as long as necessary to ensure the safety and vital interests of our members.
Finally, we maintain data on the basis of our legitimate interest where there is an outstanding or potential issue, claim or dispute requiring us to keep data in particular if we receive a valid legal subpoena or request asking us to preserve data (in which case we would need to keep the data to comply with our legal obligations) or if data would otherwise be necessary as part of legal proceedings.
Where and as legally permitted, we may maintain and use data that, by itself, cannot identify or be attributed specifically to you for the purposes described in this Privacy Policy, including to improve our service and create new features, technologies and services and keep services safe.
9. Children's Privacy
Our service is restricted to individuals who are 18 years of age or older. We do not permit individuals under the age of 18 on our platform. If you suspect that a member is under the age of 18, please use the reporting mechanism available on the service.
10. Privacy Policy Changes
This policy may change over time. We’re always looking for new and innovative ways to help you build meaningful connections and strive to make sure explanations of our data practices remain up-to-date. We will notify you before material changes take effect so that you have time to review the changes.
11. How to Contact Us
If you have any questions or concerns regarding this Privacy Policy, please send us an email at blur@troophy.zendesk.com or write to us at DynApps Bilisim Hizmetleri ve Ticaret Limited Sirketi, Visnezade Mah. Suleyman Seba Cad. No:79 Ic Kapi No:1 Akaretler, Besiktas-Istanbul / Turkiye. +90 212 400 0655
If we receive formal privacy-related complaints, it is our policy to use reasonable efforts to communicate with the complaining party about its concerns to resolve privacy complaints. View this Privacy Policy periodically for any changes.